Biophilia

This video is the result of a class project that provided me an introduction to using Adobe After Effects. The prompt was to  create a 3-4 minute video explaining a design principle.  I chose the principle of Biophilia, a topic in which I am quite interested.  I began the process through research, investigating the characteristics, definition, and context of Biophilia.  I began by writing a script of the information I wanted to include, as well as my estimation of the amount of time that would be devoted to each topic.

I then though about visual style and composition through exploratory sketching.  At first, I wanted to focus on watercolor, but realized the amount or work involved in any sort of analog animation was far beyond the time constraint of this project.

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While experimenting with the visual style of the animation, I moved on to storyboarding to narrow in on a general video composition.

Originally, I loved the idea of carrying kinetic typography throughout the entire video, making words the focal point for illustrating the concept.  However, after a session of critique and further consideration, I felt that focusing on words for three minutes straight ran the risk of losing the viewer’s attention. I moved on to developing a ‘flat’ style of animation, and chose a color palette.  It took a little bit of practice to find the correct level of detail and abstraction for this particular style, as I had never attempted it before.

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As I began to put the video together, I quickly realized that I had far too much information for the length of the video.  I cut some of the topics, such as bio-mimicry, for the sake of the overall composition of the video. For example, I wanted to work in the below frame of a building with bone-like structured columns, but time would not allow for it.

biomimicry-01

If I were to take this video further, I would definitely cut a little bit more of the content, to help with the timing and flow. Either that, or I would find music that was perhaps slightly longer or loop-able, in order to put in more of the information.